Cuckoo Malaysia appoints four businesses under new sales partner model
The appointments cover two years, ending Sept 30, 2028, and include exclusive and non-exclusive arrangements.
Cuckoo International (MAL) Bhd has enlisted four independent businesses through a new associate sales partner (ASP) model to broaden its distribution network. The home appliance maker said in a bourse filing that the partners would supplement its workforce, which comprises more than 8,000 personnel handling sales and service.
External businesses can sell Cuckoo products and provide support under the model. Each ASP will oversee its own sales team and operate independently, while Cuckoo Malaysia will retain exclusive distribution rights for its branded products across Malaysia, Singapore and Brunei.
According to the company, existing sales leaders and teams formed three of the businesses appointed initially. The remaining partner brings a separate business and sales team into the network.
Cuckoo Malaysia expects broader market coverage to benefit earnings over time, but said it cannot yet reliably quantify the financial effect. It cited risks relating to partner performance, contractual obligations, regulatory compliance, competition and changing customer demand.
In a separate statement, Hoe Kian Choon, Cuckoo Malaysia chief executive officer and non-independent executive director, said the company was seeking participation from businesses in other sectors. These include retail, insurance, general trade and telecommunications.
