Home Value Estimators Are Now More Accessible to Real Estate Brokers and Agents

Easy-to-use real estate automated value model provides lead generation opportunities and fair estimates for homeowners online

SAN DIEGO, United States - December 7, 2017 /MarketersMedia/ —

Data technology company Home Junction has been evolving its automated value model (AVM) to adapt to changes in the market over the last 20 years. Since the 1980s, the market has changed from a heavy reliance on traditional media, such as print and direct mail, to digital media. As more consumers look to the internet for real estate knowledge and information on local brokers or agents, there is a rise in competition on the web. To get the attention of potential clients, brokers are faced with the task of creating integrated marketing strategies and using media like email, social media, and paid ads to generate and nurture leads.

Home Junction announces the release of its AVM plugin, which can now be installed on a realtor’s website as a WordPress plugin or as a standalone portal on any platform. Though Home Junction’s AVM has been in commercial use for at least two decades, it is now available as a more convenient and affordable option for web use. The tool is designed with easy installation and a smooth user and host experience in mind.

To get an estimate on what their home may be worth, users can input their address into the AVM search engine on a broker’s website and instantly receive a report to their email inbox. They will also be able to manipulate different features of the home, such as the number of bedrooms and bathrooms. The resulting home valuation report will give users a price range and ranking on their home, based on data from public records such as tax polls, recent neighborhood sales activity, and MLS data.

Home value estimator tools are driving factors in lead generation strategies for the modern real estate industry. These engines can be customized to ask for the user’s contact information. Typically, home value estimators will ask for the email address of the person who will receive the report, and it can ask for the name and contact phone number associated as well. This data can give the realtor the information they need to market their services to these potential sellers. For the broker, the AVM will be able to send a daily report regarding its searches. This data can then help brokers convert those website leads into clients through a more targeted marketing strategy.

“Individual brokers and smaller real estate firms can utilize this powerful tool without needing a large investment as required by AVMs of the past,” Home Junction Senior Vice President Ed Kim said. “Providing access to these resources allows realtors to compete on a more level playing field against large, mega-firms.”

With Home Junction’s AVM plugin, more accessible data can be the keys to building up a broker’s reputation and creating an active lead generation marketing program. By reporting on potential leads, brokers can personalize their communications and have a better position when looking at their presence in the market. With a plugin that is easy to install, Home Junction is making home valuation more widely accessible for users and brokers.

About Home Junction

Home Junction is a data technology company that works with more than 200 Multiple Listing Services nationally and self-aggregates public records, school info and ratings, demographic data and boundaries. They also compile dozens of relevant real estate data layers and use a collection of boundary and expansive data to build custom websites, data widgets, home values (AVM), and enterprise applications for agents, brokers, and other operators of residential real estate websites interested in improving their real estate search, user experience, and monetization of their existing traffic. They offer direct white label licensing of their boundary and data products so clients can build their own user experiences.

Contact Info:
Name: Ed Kim
Email: ekim@hjimail.com
Organization: Home Junction Inc
Address: 4141 Jutland Drive, Suite 335, San Diego, CA 92117
Phone: (858) 777-9533

Source URL: https://marketersmedia.com/home-value-estimators-are-now-more-accessible-to-real-estate-brokers-and-agents/274950

For more information, please visit https://www.homejunction.com/

Source: MarketersMedia

Release ID: 274950

Latest News

Asian stocks mixed ahead of Fed rate announcement

Dec 13, 2017

BEIJING — Asian stocks were mixed Wednesday following overnight gains on Wall Street as investors looked ahead to a likely U.S. interest rate hike. KEEPING SCORE: The Shanghai Composite Index was unchanged at 3,279.43 while Tokyo's Nikkei 225 lost 0.3 percent to 22,805.80. Hong Kong's Hang Seng gained 0.5 percent to 28,925.73 and Seoul's Kospi advanced 0.4 percent to 2,471.74. Sydney's S&P-ASX 200 was unchanged at 6,015.00. Benchmarks in New Zealand and Singapore declined while Taiwan and other Southeast Asian bourses advanced. WALL STREET: Big-name companies gained, delivering records for two of the major stock indexes. Banks and other financial...

San Francisco Mayor Edwin Lee leaves behind city in turmoil

Dec 13, 2017

SAN FRANCISCO — Under Mayor Ed Lee's seven-year watch, San Francisco went from a city mired in recession to a technology-fueled economic powerhouse where housing costs skyrocketed and the chasm between the wealthy and everyone else grew. Lee died Tuesday at 65 after collapsing while grocery shopping. He leaves behind a rapidly transforming city where the median home value is more than $1.2 million and grumpy residents are unhappy with homelessness, clogged traffic and frequent auto break-ins. Supporters touted his dedication to building new housing and sending out workers to clean up dirty streets in a city known for its...

Court keeps ban on new mining claims around Grand Canyon

Dec 13, 2017

FLAGSTAFF, Ariz. — A U.S. appeals court has kept in place an Obama-era ban on new mining claims around the Grand Canyon, but a review under the Trump administration is putting it in jeopardy. The decision Tuesday by the 9th U.S. Circuit Court of Appeals comes as a U.S. House committee heard testimony on access to minerals on public lands and dependence on foreign imports. The U.S. Forest Service under President Donald Trump has proposed reviewing the 20-year ban on new mining north and south of the Grand Canyon. Former President Barack Obama's Interior secretary made more than 1 million...

Protesters call national park plan for Utah monument a ploy

Dec 13, 2017

SALT LAKE CITY — Environmental groups on Tuesday blasted a legislative proposal by U.S. Rep. Chris Stewart that would create a small national park within the recently downsized Grand Staircase-Escalante National Monument, calling it nothing more than a ruse to try to appease conservationists and open more land for mining and grazing. "This proposal is really an insidious, cynical ploy to undo the protections that we feel are critical," said David Nimkin of the National Parks Conservation Association. Nimkin and others spoke to reporters at the Utah State Capitol with about 150 people standing behind them holding signs that said,...

Poland's PM: we don't want a divided Europe of 2 speeds

Dec 13, 2017

WARSAW, Poland — Poland's new prime minister told parliament Tuesday that his government opposes what he called a two-speed European Union that he said divides nations into better and worse ones. Mateusz Morawiecki outlined his foreign and domestic policies in a speech to lawmakers a day after he was sworn in and given the task of boosting the economy and Poland's image abroad. Later, the lower house, which is dominated by the ruling party, voted 243-192 with no abstentions to approve Morawiecki's new governing team. A 49-year-old former international banker, Morawiecki succeeds Beata Szydlo at the helm of the same...

Weather, 20 December
Houston Weather
+7

High: +11° Low: -2°

Humidity: 83%

Wind: NNE - 7 KPH

Canberra Weather
+27

High: +27° Low: +17°

Humidity: 87%

Wind: W - 20 KPH

Roissy-en-France Weather
+6

High: +6° Low: -5°

Humidity: 87%

Wind: ENE - 7 KPH

Florence Weather
+9

High: +9° Low: +6°

Humidity: 97%

Wind: ENE - 17 KPH

Parga Weather
+7

High: +16° Low: +4°

Humidity: 100%

Wind: SE - 25 KPH